Analytical customer-centric, strategic product marketing manager with 10+ years of experience leading cross-functional programs in 20+ countries. Expert in user needs assessment, GTM, messaging, product development, and segmentation for acquisition and retention.
Experienced in assessing user needs and competitive landscape, formulating data driven product strategies, leading the development of products and innovative experiences that would exceed customers’ expectations to drive acquisition and retention profitably.
Proven record of ownership, establishing strategic and analytical frameworks, articulating segmentation, value prop, and positioning to launch GTM strategies for new/current products, features, and campaigns, while measuring ROI.
